Susan Kare is icon graphic designer, best known for her groundbreaking work on icons and user interfaces for Apple Computers. Her minimalist yet expressive user interfaces and playful pixel icons have become the foundation of contemporary digital design, significantly advancing the "user-friendly" nature of computer interfaces.

User-friendly design and the creation of user interfaces are integral aspects of shaping positive interactions with technology. In their groundbreaking book, "User Friendly," authors Kuang and Fabricant delve into the comprehensive narrative of these design principles.

The art of advertising is worth studying, and there’s no better way than looking at the greatest print ads from the era of “The Golden Age of Advertising“

Brian Chesky is an industrial designer who is the CEO and co-founder of Airbnb. In his latest conversation with the CEO of Figma, Dylan Field, at Config 2023, he described how pushing design-driven strategies allowed Airbnb to succeed.

Two years ago, I dropped out of the university and decided to try my hands at design. It turned out to be one of the best decisions in my life. Design shaped me and gave me an almost new identity. Here’s a short essay on why.

Guide to place branding: how to shape the views, attitudes, and behaviors of interested customer groups aligned with the given place [Case Study]

How Brian Chesky established and communicated the vision of the company through design. How design allows Airbnb to scale the business and create the culture, what allows them went public at a $100 billion valuation.

How Starbucks developed a brand strategy that allowed them go from a single bean store to a sprawling nearly $90 billion business.

People often say that business without logo is like a man without face. I think there may be some truth to it, because logos, like faces, constitute our identity.

There’s always a great message that stays behind the succesful brands.